By Reinhard Mohn
Reinhard Mohn has grappled with the political and cultural adjustments of modern many years like few different marketers of his time. during this deeply own booklet, Mohn, for the 1st time, describes his entrepreneurial improvement within the context of his personal attention-grabbing own studies.
A worldwide Lesson plumbs the intense intensity of Mohn’s existence, from his Protestant upbringing and his time as a German soldier in an American POW camp in the course of international struggle II to his socially wakeful offerings as a tender businessman.
The hopes and demanding situations of booming Fifties Germany encouraged Mohn’s early years as an entrepreneur in lots of methods. He quick understood that to achieve success he needed to mix fiscal considering with social accountability. moreover, as he guided Bertelsmann’s evolution from a medium-sized corporation to a world media company, he discovered how vital it used to be to hunt discussion with different cultures. via it all–from the interval of German rebuilding after the warfare throughout the age of globalization–Mohn fostered a profitable company tradition that served as a version for enterprise leaders around the globe.
A international Lesson unearths the reasons that guided Mohn’s improvement, and stocks how his relations origins and private studies formed his life’s paintings. His tale can also be a testomony to his management. all through his existence and profession, Mohn has promoted a distinct and critical philosophy: monetary considering and democratic tradition can't be in opposition–and simply by means of status up for humanity will we grasp the demanding situations of world cooperation.
From the Hardcover edition.
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Additional info for A Global Lesson: Success Through Cooperation and Compassionate Leadership
A Global Lesson: Success Through Cooperation and Compassionate Leadership by Reinhard Mohn